Atlanta United FC

The Partnership

Dressed for the Pitch and Beyond

As the Official Custom Menswear Partner of Atlanta United FC, Ghurka developed a custom wardrobe program for the club's players, coaches, and staff. Each garment was tailored to the individual while incorporating details that reflected the club's identity, culture, and values.

The collection balanced match day suiting with travel and press attire, incorporating details unique to the club, including a custom “Unite & Conquer” collar detail, victory red lining, personalized monograms, and references to Atlanta's history throughout the garments.